Patrick Stewart dances and sips cocktails atop Mount Paramount in a new Super Bowl ad for the newly rechristened streaming service Paramount+.
Patrick Stewart dances and sips cocktails with Stephen Colbert and Beavis and Butt-Head in a new Super Bowl ad for the newly rechristened streaming service Paramount+. The streaming service, previously known as CBS All Access, will be transforming into the more robust Paramount+ starting this March.
Paramount+ has been rolling out a series of ads that sees its stars – from Survivor’s Jeff Probst to the Teenage Mutant Ninja Turtles – climbing Mount Paramount to reach an uncertain precipice. Patrick Stewart, who stars in arguably the streamer’s most popular original series, Star Trek: Picard, has provided narration for the previous installments of Paramount+’s marketing campaign.
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Now the good captain is getting in on the fun, as the latest ad from Paramount+ sees different characters reaching the top of Mount Paramount, where they find Stewart sipping cocktails in a tuxedo with Late Show host Stephen Colbert. Check out the ad below.
Paramount+ joins a crowded field of streaming services, but the lineup is impressive. Beyond the universe of Star Trek – which includes Picard, Star Trek: Discovery, Star Trek: Lower Decks, and Star Trek: Strange New Worlds – they also boast the critically acclaimed The Good Fight, and a bevy of series from the CBS library, like I Love Lucy and even the Grammys. Unlike some of its biggest competitors, Paramount+ will also offer live sports like the NFL and PGA.
For his part, Stewart is pretty hilarious in this ad. The Shakespearian trained actor is best known for his turns in Star Trek and as Professor Charles Xavier in the X-Men films, but he’s always had a distinctly silly side, perhaps best captured in his role as CIA director Avery Bullock on Seth MacFarlane’s American Dad. Seeing Captain Picard dance on top of a mountain with Stephen Colbert and Beavis and Butt-Head is certainly a slice of surreal comedy.
The ad also references a campaign from a couple of years ago to get SpongeBob Squarepants‘ “Sweet Victory” into the Super Bowl halftime show. When Colbert presses a large button on his bar top, a small dome containing SpongeBob and friends emerges from the snow, and “Sweet Victory” blasts atop the mountain. It’s not quite a Super Bowl halftime performance, but the delight on Patrick Stewart’s face is contagious nonetheless. Paramount+ will have an uphill battle to carve out an identity for itself beyond “the Star Trek streaming service,” but this latest ad suggests the burgeoning streamer may be up to the task.
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